Focus Publications - Identify Your Markets

There are generally two major markets that professional services need to access: Business-to-business (B2B) Business-to-consumer (B2B) Because these markets are so different, your approach and the resources you employ will result in the greatest success when targeted to specific audiences and objectives. The following steps help to identify your target markets, objectives and suggestions of marketing tools best suited to approach your clients and prospects.
IDENTIFY YOUR MARKETS
You lead a marketing team that targets professionals. You are a professional who networks with peer professionals. You are a professional who needs to stay in front of a variety of prospects and clients. You use your web site to market or deliver services.
WHATEVER YOUR MARKETS...
Keep your name in front of prospects and clients to maintain a continual presence in the marketplace. Use regular and predictable methods to reach your markets. Reach your prospects and clients in relevant, informative and interesting ways. Create and maintain a professional dialogue with contacts on a variety of levels. Develop an environment that promotes business.
MATCH YOUR TARGET MARKETS

Learn More: An Integrated Marketing Approach 8 Reasons Why Our Approach Works Selecting The Right Marketing Tools