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"Focus Publications' tools give me the ability to stay in front of clients, it's a wonderful way to keep in touch."

- Rudy Licona, Land Am/Southland Title, Victorville CA

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Tips, Tools & Tricks

Mortgage Professionals

Identify Your Markets

Target purchase, refinance, and equity borrowers.
Coordinate and simplify your marketing efforts.
Create and maintain a continual presence in your markets.
Maintain a market edge with fresh & relevant web content.

You market to Real Estate and Financial Services professionals (referral sources) - Consider our B2B marketing tools: Week In Review, Economic Focus, and Market Focus. Each includes hard copy reports for the field, interactive content for your web site, automated email delivery, and your personal Marketing Center loaded with additional tools and features.

You market directly to Consumers (clients & prospects) - Consider our B2C marketing tool: Consumer Focus. It includes hard copy reports for the field and direct mail, interactive content for your web site, a monthly e-newsletter, automated email delivery, and your personal Marketing Center loaded with additional tools and features.

Lead Generation Kits - Effective lead generation campaigns rapidly and efficiently add new clients. Jump-start your business right now with our Adjustable Rate Mortgage (ARM) Lead Generation Kit.

Need a Mortgage Office or Loan Officer web site? Our attractive selection of sites is fully integrated with Consumer Focus, response buttons, interactive 1003, POP email service, and we host them. The set-up fee applies to all web sites; Loan officer sites are hosted at no additional monthly charge. Minimal monthly hosting fee applies to Mortgage Office sites. Click here for more inforamtion.